Project - Brand Creation & Product Launch

Led the full brand development and eCommerce launch for WPE Forge & Crafts, a handcrafted gifts business.

• Brand Identity: Developed a cohesive visual identity that reflects the brand’s artisanal craftsmanship—logo, colour palette, fonts, and overall tone.

• Website Design & Development: Designed and built a custom e-commerce website with a clean, intuitive interface. The site balances storytelling with ease of shopping and is fully responsive across devices.

• E-commerce Integration: Set up a full Shopify backend, including product categories, inventory, checkout, and shipping systems.

• Product Staging & Photography: Styled and shot high-quality product images to highlight material details and support a consistent, professional brand presence online.

• Packaging & Print Collateral: Designed branded packaging, tags, inserts, and other print elements to enhance the unboxing experience and strengthen brand recall.

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